The Squad

Powerhouse team at your service!

As good as our system is, our value is in our people.   Our company culture is all about fun, experience and challenge (more about that here).  If you are looking for a stepping stone into the sportstech startup world we are always up for a chat with potential squad members; roles range from: customer service, content development, through to business management and data insights, but be prepared to give everything a go because that's how we roll.

Sound like you?  Shoot us an email!

Icon Image

Matt Bisset - Founder & Chief Everything Officer

Matt was one of the founding team who came up with the Register Now concept 15 years ago. Today, he's one of the industry's original gurus and you can either find him solving problems on his trusty whiteboard or answering the team’s “how” and “whys”. His love for events spawned out of healthy competition with his younger brother, back then triathlon was the top pick, but cycling has quickly take the front seat in the last two decades! Having owned and run several event management companies (starting out of his parent’s shed before he even finished uni) his knowledge of the industry is about as far and wide as you can get in Australia. Matt spends his days inspiring the Squad, guiding our tech developers through sprints and deployments and deciding which new local foodery will be on the menu for our next team meal!
Icon Image

Sophie Hamdorf - Brand Visionary

Sophie has been involved with Register Now for the past 8 years, initially on the customer service side between stints at home with kids. This front line experience has given her great insight into the product and what Register Now means to people not only as a service but more importantly as an experience provider. A reluctant athlete, Sophie is more partial to yoga and pilates in hot rooms but will give anything a go especially if it ends with a nice glass of French bubbles! Sophie's event experience ranges from bespoke fundraisers to mass participation sports and everything in between. Her main role in the Squad is to keep the Register Now brand looking, sounding and feeling good.
Icon Image

Ben Muldoon - Growth Hustler

Ben joined the Register Now team in December 2017 fresh from the event world and what a hell of a ride around the globe he's had - London, Abu Dhabi and Shanghai - just to name a few, whilst working on some of the biggest events but after 10 years on the road it was time for a new chapter. Ben truly believes in our vision and is loving the daily challenge of learning this whole new language of APIs, MVPs, MVCs, GiTHubs, PBIs and so on. He doesn't mind throwing himself in the deep end for events, signing up first and worrying about training later! As well as looking after clients, Ben is our incredible and inspiring Hustler and since he's joined his enthusiasm to bring on new clients and events has been infectious!
Icon Image

Ruth Perena - UI/UX Ninjette

Ruth completed her diploma of graphic design in 1996, her career has evolved over the years in the tech industry and Ruth is now a specialist in the UX/UI Design & Development space, making user experiences beautiful and easy. Ruth joined the Register Now team in 2013 and her focus has been on producing highly intuitive designs, making our event registration system more user friendly and dragging us away from our "classic" look and feel interfaces. Her event interests are more spiritual in nature, she loves exploring the Victorian coastline walking, jogging and hiking. Ruth also loves to cook and her chocolate paleo balls don't last long in the office fridge!! Known by her close friends as the 'Meme Queen' and 'Being everyone's unpaid therapist but needing one her damn self' we think her Ninjette title is far more fitting!
Icon Image

Sarah Sweeney - Customer Success Champion

Sarah is no stranger to the events world. With over 10 years experience in athlete, VIP and event services, "Sweeney" has been lucky enough to spend a majority of her career combining two of her biggest passions - travel and events. She loves the buzz of events and the commitment they require from participants to train, keep focused and realise their goals, with this respect for our clientele it's no surprise that Sarah's primary focus in our Squad is to be a champion for the users of our service - athletes and clients alike. Known to participate in the occasional 10km run, Sarah also loves practising yoga and embracing the peacefulness of stand-up paddle boarding. While husband Matt is a keen triathlete, Sarah hasn't donned the lycra for a multi-sport event ... yet! A big lover of Melbourne coffee, wine, and all things food, we have been warned Sarah that can sometimes get a little hangry. So we'll keep the snacks close by!
Icon Image

Madi Virgona - Customer Success Rockstar

In the short space of 4 years, ‘Mads’ has immersed herself within the world of events. Working across a broad range of roles within the industry Madi is continually drawn to customer service roles where her chilled nature, exceptional patience and strong communication skills shine best. From understanding and looking after the complex needs of event organisers through to assisting participants from start to finish (pun intended), Madi prides herself on her ability to adapt and relate to a variety of situations along with her solution-driven approach. Madi is passionate about events that have great causes behind them and looks forward to joining the sea of pink for Carman's Women's Fun Run in 2020! One of Madi's passions outside of the wonders of customer care is her hunt for the best espresso martini in Melbourne! She's yet to find what she would consider 'The Best in Melbourne' she is open to any suggestions and is more than happy to oblige and continue the hunt!