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Some really confronting hard figures from the work Australian Mass Participation Sporting Events Alliance are doing for the events industry in Australia. 21000+ mass participation sporting events are held each year. Over 8500+ mass participation sporting events have already either been cancelled or postponed. 3.4+ million participants across Australia each year. 11000+ jobs in industry contributing tp $1.1+ billion to the Australian economy And over $70+ million raised for more than 2500 Australian charities.

At the beginning of June Register Now conducted a “Return to Fun Runs during COVID-19” survey to understand the general sentiment of the Australian and New Zealand running community. Topics around comfortability of attendance and general participation numbers were assessed to give event organisers some understanding around consumer confidence as restrictions slowly ease. We were overwhelmed with the response - click the article to view the full results of the survey!

With strict regulations and widespread bans on mass gatherings, virtual events have never been more popular. But let's discuss why so many organisers are failing in this area and how you can, with our help, create your virtual event to succeed!

In light of the current global health crisis, the World Health Organization suggests performing either 150 minutes of moderate-intensity aerobic physical activity or 75 minutes' worth of vigorous-intensity aerobic physical activity each week. While exercise is truly essential, we all know that breaking a sweat is easier said than done — especially in our unique times. So if you need some help in staying active during isolation, here are five tips to help you get started.

It seems like everyone is here to help with advice and tools amidst the COVID-19 crisis. And Facebook is certainly not one to miss an opportunity like this. They are all over it with the playbooks and guides. It does seem they are genuinely trying to give businesses some extra tips to enhance their organic social media activity right now. Here 5 Instagram story hacks event organisers can use to stay connected with their social communities at a time when their audience need it most.

In this piece, we explore the relationship between organic and paid social media, how to optimize posts to drive engagement and turn your followers into event evangelists! Most paid advertising is currently under review right now and organic content is king. . . Sensitivity is of the utmost importance of course with many clients pausing all together until they have a better idea of what the future holds. With all this shift to more organic content, we thought it was a good opportunity to debunk organic vs paid social activity. If you are an event or service that is non-essential right now, there is no reason to stop the social conversation completely, if you are planning on continuing to engage, you need to thoroughly review your content strategy.